More live flash?

'Tis the season the season for aquisitions, Google's aquisition of You Tube marking
the highlight of the past few weeks.

Adobe creates more magic by acquiring Serious Magic, an outfit that started initially with a low-cost, high-quality greenscreen product but had branched into many different areas of production and had begun dabbling with webcasting and video blogging.

When Adobe acquired Macromedia last year, its stated intent was a marriage of Flash and Acrobat; that goal is being realized realized both with the introduction of the new Flash-based ebook reader that Adobe showcased at this week’s MAX user conference as well as with the increasing popularity of Flash Video. One Adobe spokesperson tied the increase in popularity of FlashVideo, which is Macromedia and Adobe’s name for the On2 VP6 codec, directly to the decision to acquire Serious Magic.
The question then on everyone's li[Adobe likely to move into the streaming tools segment?

Signs, such as the advent of Flash Live, seem to indicate that it is maintaining Macromedia’s momentum towards live video content. Yet neither company had the kind of tools, such as live graphics and keying or background replacement, that Apple had showcased as part of its new iChat video instant messaging program at the recent Apple Worldwide Developers Conference. The Serious Magic acquisition, with technologies already geared toward one-take video recording, could easily be leveraged into the live webcasting space.

Read more about Adobe's Serious Magic Aquisition here