Parlophone launches online demo system

See, even giant labels can be innovative if they want to...

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EMI label Parlophone has introduced an online demo system allowing aspiring musicians to upload their MP3s and publicity pictures instead of sending in a demo tape to the record label.

The submission system, A&R Tools, has the added benefit of digitally recording everything the A&R team has reviewed and allows them to rate individual tracks and artists.

The system was developed by ex-musician turned City IT consultant and software engineer Nigel Rees.

Parlophone has been using the system in a three-month trial and will now integrate it into the day-to-day working of the label.

Nigel Coxon, head of A&R at Parlophone, said, "One of our top priorities in A&R is to keep our talent spotting process as efficient and up to date as possible. The new system will allow us to do just that, while at the same time helping us stay committed to giving anyone the opportunity to be heard."

Author: Sam Matthews | Source: nma.co.uk | Published: 23.10.06