MySpace is dead. Long live Facebook!

If someone thought I was in love with MySpace, they're wrong. MySpace is a good place to be because it allows you to mess up the pages and customise them yourself, and it has proven a good way to get in touch with and discover new bands. However, there's also a lot of problems with MySpace. First of all, nothing WORKS! Secondly, it is too big to be a true community. Most of my friends on MySpace are completely unknown to me, and search feature is crap. Third, the whole site is loaded with ads. Fourth, MySpace lost cred after being bought by News Corp. What's next then?

Contrary to analyst's prediction, Facebook has continued to grow. It is now the sixth most-trafficked site in the U.S. and 1 % of all Internet time is spent on Facebook, and some estimates suggest it will bring in $100 million in revenues this year. Why? Well, it provides an easy way to keep in touch with friends and family, links between people are defined, you can start groups and there's a real-time news feed where you can see what your friends are up to (who uploaded new photos, who's going to Glastonbury etc).

AND unlike MySpace which sold out as soon as it could, Facebook has turned down $750 million -$1 billion offers, and wants to stay independent, according to a recent article in FastCompany.

However - Among the only holes in Google’s portfolio is good social networking play, and after Google’s DoubleClick buyout goes through (if it goes through), this might be the next in its sight? Let's see shall we.