P2P company joins A2IM

The P2P advocate organisation DCIA today announced that DCIA Member INTENT MediaWorks, a provider of technology for online distribution of licensed digital media, is partnering with fellow Member Nettwerk Music Group to distribute Nettwerk’s large and ever expanding catalog of artists, such as Barenaked Ladies, Sarah McLachlan, and Avril Lavigne.

Nettwerk has been responsible for the release of over 400 albums that have amassed worldwide sales in excess of 100 million copies, including multiple number one albums and singles.

“INTENT’s approach to digital distribution takes advantage of the sheer volume of the peer-to-peer (P2P) audience in a meaningful manner. It combines the promotional, marketing, and revenue tools necessary for artists to take control of their art and career.”

INTENT puts licensed music and video into general circulation via P2P networks, websites, and social networking destinations. Its technology tracks each file as it makes its way through the Internet for rights holders.

More revolutionary perhaps, is that INTENT also announced this week that they have joined the American Association of Independent Music (A2IM), representing a broad coalition of independent music labels. The organization is committed to promoting sector opportunity and enhancing market share for its membership.

“With nearly 30% of the market, indies are gaining prominence at a rapid pace. INTENT offers a way for these artists to significantly accelerate their market presence and adoption,” said Les Ottolenghi, CEO of INTENT MediaWorks.

“People have shared music for decades and online channels are a natural evolution of the practice. File sharers represent behavioral marketing at its best and should be embraced. INTENT brings much needed structure to the P2P market with a platform for profitable and consumer-friendly distribution of digital entertainment,” he added.

INTENT MediaWorks CEO Les Ottolenghi will deliver the opening keynote address at the upcoming P2P MEDIA SUMMIT NY.