EMI and Last.fm create music discovery tool

Author: Sam Matthews | Source: nma.co.uk | Published: 14.12.06

Record giant EMI has paired with digital music service Last.fm to create an online music mapping tool to help fans discover new music.

EMI's Tuneglue-audiomap tool links consumers to recommended artists, websites and retailers, based on a comparison of the listening preferences and profiles of other music fans from Last.fm.

Recommendations will be for both EMI and non-EMI artists as well as site links, artist biographies, competitions and sign-ups for EMI acts.

Eric Winbolt, digital media manager at EMI Records, said, "Tuneglue-audiomap offers music fans easy visual cues for the discovery of new music. Most important, however, is the complete trustworthiness and relevance the service provides - being based entirely on Last.fm's powerful 'scrobbling' data, a media player plug-in which reports users' listening behaviours of daily personal track recommendations.